Victoria’s Secret Fashion Show draws 3.3 million viewers, half its 2016 audience.— Claire Atkinson (@claireatki) December 3, 2018
While that's a big problem ... that's still 3.3 million people paying attention.
And yes, I get it, you don't sell the product they sell and so you'll say that nobody wants to watch a TV show about widgets and you'll be right about that ... but there are other options ... Home Shopping Network somehow gets people to watch enough to buy a Perlier Bath & Body Set at five flexpays of $5.99 each.
Business always evolves ... there are a lot of ways to get folks to pay attention to what you are doing. You don't have to rely solely on Google, Facebook, and in cataloging the catalog co-ops.
P.S.: More color on this story.
"Victoria's Secret Fashion Show" viewership totals over the years...— John Koblin (@koblin) December 3, 2018
2013: 9.7 million viewers
2015: 6.6 million
2017: 5 million
Last night: 3.3 million