November 19, 2018

Cumulative MLV

In our example, we have five years of data to analyze - and we can use that data to project MLV for a new item.

That's what I'm doing here with this graph.

After ten years, how much cumulative demand does an average new item generate?

About $2,500.

Armed with this knowledge, you can back into how many new items you need each year for your business to achieve corporate objectives.

More on the topic tomorrow.

Email Marketing and Discounts

It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...