In our example, we have five years of data to analyze - and we can use that data to project MLV for a new item.
That's what I'm doing here with this graph.
After ten years, how much cumulative demand does an average new item generate?
About $2,500.
Armed with this knowledge, you can back into how many new items you need each year for your business to achieve corporate objectives.
More on the topic tomorrow.
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