March 05, 2018

Draft of Presentation for VT/NH Marketing Group Event on April 5

For those of you viewing this online, you can click on the image below and thumb through the slides. I will spend far more time talking about adjacent topics than focusing on the slides ... the slides are a guide to help you understand what the themes will be. Get on a plane or get in a car (or both) and get to New Hampshire on April 5.

Yes, I reserve the right to change the presentation over the next four weeks. Expect me to change it. The goal of the presentation is to stimulate a discussion ... an honest discussion ... about what we're going to do during the next two years.

View the presentation below (click above if you cannot see it).

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...