February 14, 2018

Conversely ...

We know that 2016 was a bad year, and 2017 was a "better year" at Gliebers Dresses.

We know that new merchandise didn't perform well in 2016 and performed "better" in 2017.

This is the comp segment table for existing merchandise ... we easily observe that existing merchandise performed about average in 2016 and performed poorly in 2017.

Existing merchandise performed poorly in 2017 and yet the business improved in 2017!

This tells us that new merchandise is the driving force behind Gliebers Dresses.

Meredith Thompson (Chief Merchandising Officer) at Gliebers Dresses is going to have to answer a few questions, don't you think?

Omnichannel Theory

Omnichannel Theory / Customer Experience Theory is predicated on the hypothesis that when a customer does "more" the customer b...