We're bringing old friends back, starting today.
Back in 2009 I introduced readership to Gliebers Dresses ... mini-plays about a fictional catalog brand out of Nashua, NH. I can't speak at a conference without numerous attendees reminding me that Gliebers Dresses was their favorite thing about reading this blog.
At some point ... maybe in 2013 or 2014 ... the topic tired. Readership #engagement dipped considerably. Maybe the format (a mini-play) didn't work anymore, maybe the issues faced by a catalog brand being "peppered" by vendors didn't bring joy to catalogers or vendors.
But in recent months, I tested "Gliebers Dresses" content on Twitter ... and guess what? Folks enjoyed it!
For the next month, we're going to talk about how Culture inhibits change. There's no better way to do that than to focus on a fictional company that has considerable cultural challenges. A company where you already know "the players", the folks who have made up the Management Team since 2010.
- Glenn Glieber, Owner/CEO.
- Meredith Thompson, Chief Merchandising Officer.
- Lois Gladstone, Chief Financial Officer.
- Roger Morgan, Chief Operating Officer.
- Pepper Morgan-Pressley, Chief Marketing Officer.
What would you like to see addressed in this series? Send me an email message and let me know what you'd like to see discussed (email@example.com).