Here's a preview of the six ... each of the next six posts will cover one of the six slides.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Merchandise Residual Value
Every item in your merchandise/product assortment has two key attributes. It is purchased by newer customers, average customers, or loyal cu...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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