Here's a preview of the six ... each of the next six posts will cover one of the six slides.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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When The Marketer Is Fighting For Her Company
Here's something I witnessed recently. Annual Comp Segment Performance: -11%. Annual New/Reactivated Comp Buyers: +3%. In the Comp Seg...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...






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