December 11, 2017

6 Brand Attributes

As we run up to Christmas and attention spans change, I'm going to share with you six brand attributes that define how we approach problems.

Here's a preview of the six ... each of the next six posts will cover one of the six slides.









Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...