Here's a preview of the six ... each of the next six posts will cover one of the six slides.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Winning Items
It's been nearly a decade now since I spent time focusing on what are called "Winners". Winners are your best selling items. W...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
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As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
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