November 23, 2017

Costs Less With All Sides Than With Just One Side


They charge less for pancakes with all sides than they charge for pancakes with one side.

Think about that for your last-minute Cyber Monday bonanza. If you love to give stuff away and lose money (which is what Cyber Monday is all about - losing money at scale), why not give away every item a customer adds-on to an order if the customer buys a high-profit-margin item?

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...