This is what happens when the vendor community determines when your catalogs are in-home, offering a selection of discounts in exchange for operational efficiencies that causes your hard work to get lost in the mailbox. In cataloging, this is now called "Tuesday".
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
October 03, 2017
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My Packers were trailing 31-23 late in the 4th quarter to Tom Brady and the Tampa Bay Buccaneer. In spite of playing poorly, the team rallie...

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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

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