October 03, 2017

Tuesday

This is what happens when the vendor community determines when your catalogs are in-home, offering a selection of discounts in exchange for operational efficiencies that causes your hard work to get lost in the mailbox. In cataloging, this is now called "Tuesday".





Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...