This is what happens when the vendor community determines when your catalogs are in-home, offering a selection of discounts in exchange for operational efficiencies that causes your hard work to get lost in the mailbox. In cataloging, this is now called "Tuesday".
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
October 03, 2017
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Switching Up Creative
A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold. Interest...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
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