This is what happens when the vendor community determines when your catalogs are in-home, offering a selection of discounts in exchange for operational efficiencies that causes your hard work to get lost in the mailbox. In cataloging, this is now called "Tuesday".
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
October 03, 2017
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Well, You Got Me Fired
I'd run what I now call a "Merchandise Dynamics" project for a brand. This brand was struggling, badly. When I looked at the d...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
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A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
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