I didn't expect this to pop up on my TV screen this evening:
This is a company with a strong catalog heritage (click here) ... sure they're not an independently operated cataloger, but as you know, that's a dying breed. Catalogers (and increasingly e-commerce brands ... my how things have changed on that side of the aisle) have to pick their path.
- Find a Partner.
- Find a Buyer.
- Do it Yourself, Low-Cost / No-Cost Customer Acquisition.
- Do it Yourself, Pay Tolls.
P.S.: I'm not saying that their TV ads are going to make a bit of difference. They may make 'em a fortune, or they may be feckless. It doesn't matter. They are doing something.
P.P.S.: Yes, you are correct ... you saw what I was watching ...