You read this one a few weeks ago, right (click here)? The brand launches on August 25 (next week) ... the brand has been raising customer awareness since March.
Five months of customer awareness work for a brand that hasn't even launched yet.
You know how much customer awareness via Instagram costs?
It's another example of low-cost / no-cost customer acquisition ... being a reader, you likely work for an old-school brand leveraging old-school marketing to produce an old-school result.
Is there a reason you couldn't curate a portion of your assortment, based on a demographic analysis of your online shoppers ... and then create a "new brand" based on your analysis ... and then use low-cost / no-cost techniques to build an audience?