When I suggest that commerce must move toward Sports / Politics, many readers grind their teeth in disapproval.
Meanwhile, customers happily hop aboard the event train.
Look at that ... Nordstrom cardholders get to load up on Fall merchandise at sale prices a week earlier than everybody else. It's like there is an event, and Season Ticket Holders get to "reap the rewards" as the trade journalists like to say.
Go ahead, click here to learn more about it.
Commerce is aligning more with Sports and Politics as time progresses. What is your monthly/quarterly/annual event that customers cannot possibly miss - and what are you doing to market the event like there is no tomorrow?