April 12, 2017

Which Image Was Clicked On The Most This Week?

Your choices are ...

(a) The Prophet.


(b) This table.

(c) This table.

(d) Or this table.

You already know the answer, don't you?

I #measure how readers interact with images, and for good reason ... I get to see what readers are interested in.

Now, if I wanted to #optimize my blog in order to generate the most #engagement, I'd stuff images of the prophet on every post, wouldn't I? I wouldn't focus on #content that actually helped you run a more profitable business.

And before long, I'd be out of business ... fully optimized of course, but out of business.

Might there be a comparable story surrounding your brand?

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