April 24, 2017

How Many New Customers Are Needed?

This was our forecast.


This is the forecast required to grow the business by 5% per year, for each of the next five years.


Holy Cow!

Compared to today, we need +13% / +25% / +34% / +42% / +50% increases in new customers over the next five years, if we want the business to grow by 5% per year.

So this business is just moving customers around low-value segments ... the business needs to dramatically ramp-up customer acquisition just to achieve tepid growth.

Do you know how many new customers you need to simply achieve tepid growth?

No?

Give me a holler (kevinh@minethatdata.com), and we'll figure it out together.


"Forecasting outcomes are the sum of all analytics and marketing knowledge possessed by your company."





No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Optimal Assortment Size??

At your company, let's assume you sell 100 Womens items and you generate $1,000,000 a year.  Let's also say you sell 35 Mens it...