April 24, 2017

How Many New Customers Are Needed?

This was our forecast.


This is the forecast required to grow the business by 5% per year, for each of the next five years.


Holy Cow!

Compared to today, we need +13% / +25% / +34% / +42% / +50% increases in new customers over the next five years, if we want the business to grow by 5% per year.

So this business is just moving customers around low-value segments ... the business needs to dramatically ramp-up customer acquisition just to achieve tepid growth.

Do you know how many new customers you need to simply achieve tepid growth?

No?

Give me a holler (kevinh@minethatdata.com), and we'll figure it out together.


"Forecasting outcomes are the sum of all analytics and marketing knowledge possessed by your company."





Profit per New Customer

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