March 06, 2017

10 Years - Another One Day / One Day Only Offer For You, The Loyal Reader!

In honor of ten years of MineThatData success, I am offering you - the loyal reader - another one-day special.

In upcoming weeks/months, you are going to hear more about file power and file forecasting. Our industry is being pummeled right now by a lack of file power. In other words, many of you have made merchandising improvements ... but the improvements are not enough to offset problems with your customer acquisition strategy - yielding sales declines in spite of merchandise productivity increases.

So to whet your whistle, I am offering a one-day, one-day-only special for you, the loyal reader. I will forecast the future of your business for the next five years - overall - by marketing channel - and by merchandising category - for just $5,999. You'll get an opportunity to see, really really quickly, if you have a file power problem. You'll know what you have to do to fix your file power problem.

Again - send me an email (kevinh@minethatdata.com) and respond by 11:59pm PST on March 7 ... and you will get the five year forecast by overall / marketing channel / merchandise category for just $5,999. When I introduce the fully-baked product, it's gonna cost double or more, so be in on the ground floor of my measurement of file power.

Using Discounts To Influence Customer Behavior

The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...