If you are within a few hours of Phoenix in February, let's get together and talk business. Send me an email (kevinh@minethatdata.com) and we'll pick a time to get together.
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Not All Dollars Are Created Equally
It keeps coming up in project work, so something is going on. It's common to see a merchandising team that is purposely trying to...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
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