Study the image.
What is the Unique Voice / Point of View being communicated to the myriad of mall walkers and potential shoppers passing this store?
Low prices.
Potentially bloated inventory levels.
A love of discounting signage.
There are at least ten signs covering the windows, assuming customers want to look inside the windows at .... wait for it ... wait for it ... the merchandise!!
The merchandise.
The forgotten part of the equation in 2016.
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