August 08, 2016

Interview Question #2

August 9 Question:  Your CFO wants you to discontinue your paid search program because she believes that customers will simply leverage natural search instead, saving the company a ton of cash. Your CFO cites a report from Woodside Research suggesting that 70% of clicks will still happen if paid search is discontinued. How do you respond to her request?
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1 comment:

  1. Lawrence Parr4:27 AM

    Great, let's give it go. Start with a small sample first / range of search terms and see what happens to those after a period of time. If that's successful then continue to expand in increments. Nothing ventured nothing gained!

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