August 08, 2016

Interview Question #2

August 9 Question:  Your CFO wants you to discontinue your paid search program because she believes that customers will simply leverage natural search instead, saving the company a ton of cash. Your CFO cites a report from Woodside Research suggesting that 70% of clicks will still happen if paid search is discontinued. How do you respond to her request?

Five Signs That A Recession Is About To Overwhelm Your Business

It's not hard to detect trouble. In fact, you probably have already created a dashboard to determine when trouble is on the horizon. It...