August 9 Question: Your CFO wants you to discontinue your paid search program because she believes that customers will simply leverage natural search instead, saving the company a ton of cash. Your CFO cites a report from Woodside Research suggesting that 70% of clicks will still happen if paid search is discontinued. How do you respond to her request?
Five Signs That A Recession Is About To Overwhelm Your Business
It's not hard to detect trouble. In fact, you probably have already created a dashboard to determine when trouble is on the horizon. It...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o... -
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