August 9 Question: Your CFO wants you to discontinue your paid search program because she believes that customers will simply leverage natural search instead, saving the company a ton of cash. Your CFO cites a report from Woodside Research suggesting that 70% of clicks will still happen if paid search is discontinued. How do you respond to her request?
Subscribe to:
Post Comments (Atom)
Inflection Points and Seasonality
There's a place along the California coast where Elephant Sea Lions gather to breed, raise children, bark at each other, establish domin...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo... -
As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
Great, let's give it go. Start with a small sample first / range of search terms and see what happens to those after a period of time. If that's successful then continue to expand in increments. Nothing ventured nothing gained!
ReplyDelete