April 19, 2016

Nordstrom Downsizing


The omnichannel movement advocated by vendors/pundits really, really ended up in a costly failure. My goodness. It just makes me sad to see how many retail leaders listened to such terrible advice, and are now paying for it with their jobs/careers.

Time to focus on what matters.
  1. Merchandise Productivity.
  2. Customer Acquisition.
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2 comments:

  1. Claire7:58 AM

    Can you expand on your comment? Doesn't "omnichannel" allow customers to shop however they like? What was the terrible advice?

    ReplyDelete
  2. Kevin Hillstrom9:59 AM

    My response is a new blog post: http://blog.minethatdata.com/2016/04/why-is-allowing-customer-to-shop.html

    ReplyDelete

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