April 19, 2016

Nordstrom Downsizing


The omnichannel movement advocated by vendors/pundits really, really ended up in a costly failure. My goodness. It just makes me sad to see how many retail leaders listened to such terrible advice, and are now paying for it with their jobs/careers.

Time to focus on what matters.
  1. Merchandise Productivity.
  2. Customer Acquisition.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...