Kevin Hillstrom: MineThatData: Nordstrom Downsizing

April 19, 2016

Nordstrom Downsizing

The omnichannel movement advocated by vendors/pundits really, really ended up in a costly failure. My goodness. It just makes me sad to see how many retail leaders listened to such terrible advice, and are now paying for it with their jobs/careers.

Time to focus on what matters.

Merchandise Productivity.
Customer Acquisition.

2 comments:

Claire7:58 AM
Can you expand on your comment? Doesn't "omnichannel" allow customers to shop however they like? What was the terrible advice?
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MineThatData9:59 AM
My response is a new blog post: http://blog.minethatdata.com/2016/04/why-is-allowing-customer-to-shop.html
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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April 19, 2016

Nordstrom Downsizing

2 comments:

Reminder: Happy Hour on April 3 at 8:00pm EDT / 5:00pm PDT