Kevin Hillstrom: MineThatData: Nordstrom Downsizing

April 19, 2016

Nordstrom Downsizing

The omnichannel movement advocated by vendors/pundits really, really ended up in a costly failure. My goodness. It just makes me sad to see how many retail leaders listened to such terrible advice, and are now paying for it with their jobs/careers.

Time to focus on what matters.

Merchandise Productivity.
Customer Acquisition.

2 comments:

Claire7:58 AM
Can you expand on your comment? Doesn't "omnichannel" allow customers to shop however they like? What was the terrible advice?
ReplyDelete
Replies
MineThatData9:59 AM
My response is a new blog post: http://blog.minethatdata.com/2016/04/why-is-allowing-customer-to-shop.html
ReplyDelete
Replies

Note: Only a member of this blog may post a comment.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

How Is Your Information Used?

When you subscribe to this blog, your information and email address will never be bought/sold. Ever. You are simply subscribing to the newsletter. You are welcome to unsubscribe at any time, no worries.

Cookies are used to measure website usage via Google Analytics and StatCounter.

FAQ For Vendors / Content Providers

1 - I do not accept advertising on this blog.

2 - I do not accept unsolicited content, including interviews, press releases, podcasts, discussions, posts, or other associated content promoting your products, services, or events. This blog is designed to promote my products, services, and content.

3 - As a continuation of (2), I do not accept guest blog posts, regardless of your situation. And I will not link to your blog post or white paper.

4 - I do not exchange links. In fact, I no longer publish reciprocal links to other websites.

April 19, 2016

Nordstrom Downsizing

2 comments:

Problem #1 With Digital Marketing