The omnichannel movement advocated by vendors/pundits really, really ended up in a costly failure. My goodness. It just makes me sad to see how many retail leaders listened to such terrible advice, and are now paying for it with their jobs/careers.
Time to focus on what matters.
- Merchandise Productivity.
- Customer Acquisition.
Can you expand on your comment? Doesn't "omnichannel" allow customers to shop however they like? What was the terrible advice?
ReplyDeleteMy response is a new blog post: http://blog.minethatdata.com/2016/04/why-is-allowing-customer-to-shop.html
ReplyDelete