February 23, 2016

Headphones

Here's a slide from the customer acquisition presentation.

Now, I prefer my Sennheiser headphones. Their sound signature is amenable to my listening habits.

But that "b" on the cans, when worn by famous people, that "b" surely communicated a message. It was a brilliant customer acquisition strategy. Then you sell tens of millions of 'em in an Apple store, 

I know, I know. You sell widgets. You can't put a "w" on the end of a widget and then pay Jennifer Lawrence three million dollars to hold a widget on the Red Carpet at the Oscars.

But you can do something, right?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

A Post-Tropical Cyclone

A tropical system doesn't stay a tropical system forever. Take Milton for instance. A Category 5 hurricane at two different periods earl...