February 16, 2016

Chocolate Piglets

Chocolate Piglets, folks.

In fact, New Pig clearly has a unique point of view ... about everything, don't you think?

It is really, really risky to have a point of view. I should know. I take a point of view that is typically not popular with the vendor community. There are consequences for taking a point of view. I probably generate half or less of the volume I could generate if I "played ball" with the vendor community.

Of course, I would have to be inauthentic ... I'd have to lie if I "played ball". So I don't play ball. I have a point of view, and I live with the consequences of that point of view.

I know, I know, you sell widgets, and if you sold widgets, you couldn't possibly have a "silly" point of view.

Well, chocolate piglets is a point of view ... in fact, everything about New Pig places them in a whole different sphere than their competition. Their point of view probably alienates some customers ... and brings other customers/prospects closer to them.

Have a point of view. Be different. Chocolate Piglets is certainly one way to be different, don't you think?

Page Counts When Bifurcation Helps Best Customers

Yes, your catalog customer file bifurcated ... with a minority of best customers needing more catalogs and a majority of your total file ...