December 10, 2015

Closing In On 6,000 Views

The presentation on Customer Acquisition, a version of which will be shared at the VT/NH Conference in March, has been viewed nearly 6,000 times in the past month. Take a look at how the slides have evolved, and please send me feedback (kevinh@minethatdata.com) (click on the link below if you cannot see it).



I worked with a business that implemented the tactics in this presentation, and grew their business by 20% over their baseline performance within 30 days ... thirty days! Name one catalog industry vendor who has been able to grow your sales by 20% within one month?

Send me your thoughts (kevinh@minethatdata.com). What do you want to see? What should I research over the next three months? Where am I off base? Where do I need to dig deeper? Let me know your thoughts.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...