November 05, 2015

You Can See The Catalog University Presentation Free, For One Week

Click now if you must see it for free ... click here. Please support the folks at Catalog U who paid for extra bandwidth to make sure the overflow crowd could see the presentation live.

The session is worth watching. I move my hands a lot. That has to mean that the content is overwhelmingly important.
-
Subscribe to: Post Comments (Atom)

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...

  • Life Tables and Welcome Programs
    Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
  • Carrying Capacity
    In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
  • The Life Table
    You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...