Click here for details, folks.
Ask yourself why retail sales would decline at a time when omnichannel strategies have never been stronger, gas prices are the lowest in a decade, and the weather was bearable compared to 2013?
Retail sales were down in November, too.
We are focusing on technology ... but customers don't buy technology, they buy merchandise. We need a greater focus on merchandise. It is clear, now, that customers do not want what we are selling. We cannot sell crap on a tablet or phablet - that's not the solution. We need to sell stuff our customers want to buy.
Back to the basics.
We will fix this problem.
We will fix this problem.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Innovation
Send me an email (kevinh@minethatdata.com) with the name of an e-commerce company doing something innovative, and describe the tactic that y...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.