Click here for details, folks.
Ask yourself why retail sales would decline at a time when omnichannel strategies have never been stronger, gas prices are the lowest in a decade, and the weather was bearable compared to 2013?
Retail sales were down in November, too.
We are focusing on technology ... but customers don't buy technology, they buy merchandise. We need a greater focus on merchandise. It is clear, now, that customers do not want what we are selling. We cannot sell crap on a tablet or phablet - that's not the solution. We need to sell stuff our customers want to buy.
Back to the basics.
We will fix this problem.
We will fix this problem.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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