Click here to read the news - yet another punch in the gut in the omnichannel movement.
These days, you read about online brands opening stores ... you're told that this is the future, an exciting omnichannel future. Well, Piperlime opened a store (2012), just like the omnichannel experts demand of online companies. The brand was backed up by the fixed cost infrastructure of Gap ... plenty of resources to succeed there. They had partnerships with celebrity stylists, TV stars.
They did what the experts say you HAVE to do to be successful.
And yet - they're done.
Our obsession with channels is killing us.
I Promise This Will Eventually Be A Business Post ... But First ...
On Monday night, a furious finish to the 76ers/Knicks game was captured by three announcing teams. On TBS, legendary Milwaukee Brewers annou...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.