Click here to read the news - yet another punch in the gut in the omnichannel movement.
These days, you read about online brands opening stores ... you're told that this is the future, an exciting omnichannel future. Well, Piperlime opened a store (2012), just like the omnichannel experts demand of online companies. The brand was backed up by the fixed cost infrastructure of Gap ... plenty of resources to succeed there. They had partnerships with celebrity stylists, TV stars.
They did what the experts say you HAVE to do to be successful.
And yet - they're done.
Our obsession with channels is killing us.
Alternate Facts
Midland Paper thinks you need to read this article (click here) . They included the article in a newsletter this week. Is there a rise in Sl...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.