January 15, 2015

New Subs and Unsubs

In case you haven't noticed, I am in the process of running a three month long test here on this blog.

In much of November / December, I shifted the focus to retail, and to omnichannel.

In January, I am working through a fictional company (Hippoman's Big And Tall), and will continue to do so for another few weeks.

Here's what happens when I conduct experiments.

  1. New subs double or triple.
  2. Unsubs double or triple.
  3. The increased buzz/velocity results in more subs.
I'd like your feedback.

What, in your opinion, is the appropriate cadence of content? Should I have themes, and if I do have themes, should I go all-in for a month, or should I intersperse the content with other content? Finally, what should the other content be?

Tell me what you think.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...