Have you had a chance to watch this video (click here)?
What does bread and butter have to do with your business? EVERYTHING!!
Do me a favor. Go take a walk through your merchandising department, and identify the one person who possesses this level of passion. Once identified, give that person an opportunity to represent your brand.
Think carefully how the message in the video, about bread and butter for crying out loud, compares with the message you see below.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Well, You Got Me Fired
I'd run what I now call a "Merchandise Dynamics" project for a brand. This brand was struggling, badly. When I looked at the d...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.