July 20, 2014

Elevating Bread And Butter

Have you had a chance to watch this video (click here)?

What does bread and butter have to do with your business? EVERYTHING!!

Do me a favor. Go take a walk through your merchandising department, and identify the one person who possesses this level of passion. Once identified, give that person an opportunity to represent your brand.

Think carefully how the message in the video, about bread and butter for crying out loud, compares with the message you see below.



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Sell!

If you are an old-school / traditional direct-to-consumer brand, and you've enjoyed the fruits of a "COVID-bump", the window t...