June 27, 2014

Weekend Homework Assignment

Read this article (click here).

One of the key metrics cited in the article suggests that 41% of customers prefer to shop in stores.

If that is the case, then your homework assignment is to answer this question ... why do 80%+ of sales still happen in stores when only 41% of customers prefer to shop in stores and everything is available online 24/7/365, allowing the customer to not have to get in a car and drive to a store?

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...