April 21, 2014

The Wall St. Journal Loves Catalogs

Of course, you've already read this - heck, you are probably one of the folks who forwarded the article to me! (click here to read the article).

Since you don't get to see many positive catalog messages, I thought I'd share this one with you. Put a smile on your face, and go generate some profit for your business!


Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...