Of course, you've already read this - heck, you are probably one of the folks who forwarded the article to me! (click here to read the article).
Since you don't get to see many positive catalog messages, I thought I'd share this one with you. Put a smile on your face, and go generate some profit for your business!
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
