Many of you hired me to execute a Contact Strategy project (click here for the booklet on Amazon).
But increasingly, the Contact Strategy project is used as a tool for helping a seller, or to help a potential buyer understand the profit potential of an acquisition target.
Well, there's no need to go through a full Contact Strategy project, if the goal is to understand the profit potential of a modified catalog contact strategy.
Click here for project pricing - notice the new Catalog Seller / Private Equity Evaluation row ... this is the cost for subsequent projects, should you be looking to sell / buy a catalog / e-commerce / retail business and want to understand the profit opportunity available by changing the company catalog contact strategy.
Also notice how inexpensive it is to conduct a Merchandise Forensics project (click here for the text from Amazon). I'm working on a Merchandise Forensics project as we speak - it's the most popular project in my seven years of consulting.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
I Don't Believe You
All consultants hear this sentence. There are a thousand reasons why the sentence is issued, no time to go into them here, When you hear thi...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.