Many of you hired me to execute a Contact Strategy project (click here for the booklet on Amazon).
But increasingly, the Contact Strategy project is used as a tool for helping a seller, or to help a potential buyer understand the profit potential of an acquisition target.
Well, there's no need to go through a full Contact Strategy project, if the goal is to understand the profit potential of a modified catalog contact strategy.
Click here for project pricing - notice the new Catalog Seller / Private Equity Evaluation row ... this is the cost for subsequent projects, should you be looking to sell / buy a catalog / e-commerce / retail business and want to understand the profit opportunity available by changing the company catalog contact strategy.
Also notice how inexpensive it is to conduct a Merchandise Forensics project (click here for the text from Amazon). I'm working on a Merchandise Forensics project as we speak - it's the most popular project in my seven years of consulting.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...