April 07, 2014

Selling Your Catalog Business?

Many of you hired me to execute a Contact Strategy project (click here for the booklet on Amazon).

But increasingly, the Contact Strategy project is used as a tool for helping a seller, or to help a potential buyer understand the profit potential of an acquisition target.

Well, there's no need to go through a full Contact Strategy project, if the goal is to understand the profit potential of a modified catalog contact strategy.

Click here for project pricing - notice the new Catalog Seller / Private Equity Evaluation row ... this is the cost for subsequent projects, should you be looking to sell / buy a catalog / e-commerce / retail business and want to understand the profit opportunity available by changing the company catalog contact strategy.

Also notice how inexpensive it is to conduct a Merchandise Forensics project (click here for the text from Amazon). I'm working on a Merchandise Forensics project as we speak - it's the most popular project in my seven years of consulting.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...