December 19, 2013

One More 2013 Post About Discounts

I get a lot of questions about discounts and promotions.

Let's illustrate with an example. About ten days ago, I received this email promotion from Lands' End at about 6:00am.

Hours left to get 25% off of my purchase. Ohhhh, the pressure. I better act, I better act!!!

Then look at what shows up around 8:00am, two hours later.

#OhBoy.

When I shared the information on Twitter, I received an interesting reply.
  • "The problem isn't the discount, the problem is that the CRM team at Lands' End let you see both email campaigns. Smart companies only let you see one."
Thoughts?

Discuss.

Omnichannel Theory

Omnichannel Theory / Customer Experience Theory is predicated on the hypothesis that when a customer does "more" the customer b...