December 19, 2013

One More 2013 Post About Discounts

I get a lot of questions about discounts and promotions.

Let's illustrate with an example. About ten days ago, I received this email promotion from Lands' End at about 6:00am.

Hours left to get 25% off of my purchase. Ohhhh, the pressure. I better act, I better act!!!

Then look at what shows up around 8:00am, two hours later.

#OhBoy.

When I shared the information on Twitter, I received an interesting reply.
  • "The problem isn't the discount, the problem is that the CRM team at Lands' End let you see both email campaigns. Smart companies only let you see one."
Thoughts?

Discuss.

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