November 21, 2013

Best Practices

We keep reading about Best Practices - rules that you must follow, or your performance will be sub-optimized.

Where, in the pantheon of talk show excellence, is there a best practice stating that instead of employing a co-host, you trot out a robot and a fake horse?

Keep this in mind the next time somebody recommends that you focus on Best Practices - asking you to play it safe.

Page Counts When Bifurcation Helps Best Customers

Yes, your catalog customer file bifurcated ... with a minority of best customers needing more catalogs and a majority of your total file ...