November 21, 2013

Best Practices

We keep reading about Best Practices - rules that you must follow, or your performance will be sub-optimized.

 Where, in the pantheon of talk show excellence, is there a best practice stating that instead of employing a co-host, you trot out a robot and a fake horse?

 Keep this in mind the next time somebody recommends that you focus on Best Practices - asking you to play it safe.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

New Customer File Power

There are all sorts of interesting dynamics with new customers. Here we have a case of a brand that is really struggling to acquire n...

  • An Example
    Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
  • Profit
    Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
  • Retail
    Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...