We keep reading about Best Practices - rules that you must follow, or your performance will be sub-optimized.
Where, in the pantheon of talk show excellence, is there a best practice stating that instead of employing a co-host, you trot out a robot and a fake horse?
Keep this in mind the next time somebody recommends that you focus on Best Practices - asking you to play it safe.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 21, 2013
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