There should be some kind of award for being gainfully employed for the past twenty five years.
But there isn't. Instead, you get to read another in a long line of blog posts.
After graduating from the University of Wisconsin with a BS in Statistics, I started my first day of work at the Garst Seed Company, in Slater, Iowa, on July 15, 1988. Next week, it's the twenty-five year anniversary of the magical moment when I put down the Des Moines Register, entered the corporate campus of the Garst Seed Company, and emerged nine hours later with a 1,200 page SAS manual in hand.
In the next seven weeks, we'll explore marketing and analytical topics from 1988 to 2013. All examples will be tied to current issues, so no need to fret about blog posts focusing on the best ways to avoid SB37 errors in JCL code on a mainframe computer.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
July 09, 2013
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Category Development and Gross Margin Dollars
Here's one that comes up all the time. A brand has a category with an average price point of $30 and an average cost of goods sold of $1...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
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Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
Looking forward to this - I'm always intrigued by how careers develop alongside technology. Is it technology that drives capability or do you match the tech to what you are capable of doing. Will be especially interesting to see with your decorated career.
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