There are many ways to acquire customers.
Many, many ways.
Catalogers are generally locked-in to co-ops.
Online marketers, for the better part of a decade, were generally locked-in to Google.
And, of course, you can use your own customers to do the work for you, like in this example from Gilt.
In this example, you do the work via social media ... and when your friends use you link, you get $25.
I'm not saying this will "scale" like renting 5,000,000 names from your favorite co-op at $0.06 each scales, but it's at least something worth thinking about. And that's what I'm encouraging here!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Top 5 Christmas Movies
Here we go. This list is non-negotiable. Number 5 = A Charlie Brown Christmas According to the IMDB Link offered by Google , it is listed as...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.