There are many ways to acquire customers.
Many, many ways.
Catalogers are generally locked-in to co-ops.
Online marketers, for the better part of a decade, were generally locked-in to Google.
And, of course, you can use your own customers to do the work for you, like in this example from Gilt.
In this example, you do the work via social media ... and when your friends use you link, you get $25.
I'm not saying this will "scale" like renting 5,000,000 names from your favorite co-op at $0.06 each scales, but it's at least something worth thinking about. And that's what I'm encouraging here!
Let's look at life table results from a recent project. This table is for customers who just purchased for the first time. Each row repr...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
On Twitter you find all sorts of odd and untested ideas. One follower told me that he outsources all of his creative imagery to his c...
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...