Netflix

Sounds like Netflix is doing pretty well these days (click here).

Remember when Netflix changed DVD and Streaming pricing strategies, back in 2011?  The change was considered a social media disaster.

• How Netflix Could Have Avoided Social Media Disaster (click here).
• 7 Rookie Social Media Mistakes From Big Brands (click here).

What did we learn?

• You can commit the most shocking social media disaster of the year, and it has no impact on sales and profit in the long-term.
• A small and passionate group of social media zealots should not stall business decisions you believe in.

Focus on merchandise presented creatively.  Focus on the future of your business.

Proceed.