April 01, 2013

Important Project Links

I get a lot of requests for links to the project work I provide for clients.  Let's get you those links, right here, right now!  Click on the link next to each bullet point.

Recent Projects:
  • Private Equity business evaluation.
  • Optimal price point analysis.
  • Seasonal customer buying behavior analysis.
  • Optimal targeted catalog assortment analysis.
  • Merchandise Forensics (multiple projects).
  • Catalog PhD (multiple, multiple projects).
  • Catalog Startup - merchandising and contact strategy development.
  • Online Startup - customer behavior evaluation and future sales potential via five-year forecast.
  • Advisory Board (I am accepting, on a limited basis, Board of Directors opportunities).
  • Marketing Attribution across All Marketing Channels.
  • New Store forecast model by Geography.
  • B2B optimal housefile and acquisition contact strategy.
  • Judy / Jennifer / Jasmine customer analysis and five year demand forecast.
Once I get into mid-April, projects really ramp up, through Labor Day.  Please get in the queue now, don't wait until your competitors snatch all of the project bandwidth from you!

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...