If you're wondering how a Merchandise Forensics project is configured (and you want to know what a project costs), please click here.
The Merchandise Forensics project is the second most popular project of the spring season, and is, to be honest, exceptionally inexpensive. Few vendors offer this service, so contact me (click here) for your own Merchandise Forensics project, before my calendar fills up.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Catalog QuickScores and Gift Buyers
One of the challenges faced by Catalog Brands is dealing with a Gift Buyer. A Category Development project shows that these customers are un...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
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Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
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