If you're wondering how a Merchandise Forensics project is configured (and you want to know what a project costs), please click here.
The Merchandise Forensics project is the second most popular project of the spring season, and is, to be honest, exceptionally inexpensive. Few vendors offer this service, so contact me (click here) for your own Merchandise Forensics project, before my calendar fills up.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Switching Up Creative
A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold. Interest...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
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