If you're wondering how a Merchandise Forensics project is configured (and you want to know what a project costs), please click here.
The Merchandise Forensics project is the second most popular project of the spring season, and is, to be honest, exceptionally inexpensive. Few vendors offer this service, so contact me (click here) for your own Merchandise Forensics project, before my calendar fills up.
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The Customer Emerges
Last week we talked about the attributes that customers possess after a first order. Those attributes separate customers who are unlikely to...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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