If you read this blog via Google Reader (hint - that's more than half of you), then you already know that Google is killing Google Reader (click here).
This means, that in my case, without interaction, I lose about 60% of my readership. Think about a retail store losing 60% of foot traffic, or an e-commerce brand losing 60% of visitors to a website. Yeah, it's kind of an important thing.
You have options ... click here to see what some of your options are. A good choice is to visit my blog (click here), and enter your email address in the Feedblitz box. You'll get my posts each day at about 10:45pm PDT.
I've been playing with Feedly today (click here) ... it offers a newspaper-style presentation that, honestly, is pretty ... I'll need to have more images in my posts to capitalize on Feedly, and that's a good thing. FYI, I know many of you are already switching to Feedly, I see the referring URLs popping up this morning, so thank you!
So - please, choose a new RSS reader or subscribe via email. Gosh, what would happen if you missed my updates? Think of the ramifications, folks ... think!
Now for the business side of this development.
Never ... ever ... ever ... become overly dependent upon one marketing channel, or source of customers. Ever. This is similar to a cataloger depending upon an insolvent USPS to deliver catalogs, an e-commerce brand depending upon Google for SEO, or a retailer depending upon a historically strong anchor store like Sears.
Be very careful trusting free cloud-based services for anything.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...