As you already know, Gliebers Dresses is a fictional account of an Executive Team struggling with management of the future of a traditional catalog business. If business comedy is not your thing, then move along, there's nothing to see here.
But if you want to hear the team have an omnichannel strategy discussion with Woodside Research sales executive Ashley Pearson, just click here to download the latest episode.
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Email Marketing and Discounts
It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
Just $0.99 folks (click here) . The new Marketing Leader has a short window to make a difference, to set a tone for the upcoming year... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...