As you already know, Gliebers Dresses is a fictional account of an Executive Team struggling with management of the future of a traditional catalog business. If business comedy is not your thing, then move along, there's nothing to see here.
But if you want to hear the team have an omnichannel strategy discussion with Woodside Research sales executive Ashley Pearson, just click here to download the latest episode.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Engagement in Customer Development
Booklet readers ( click here ) will recognize this image. In my project work, I like to review (at minimum) how many times the customer perf...


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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

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