When the Wall St. Journal writes about Judy, Jennifer, and Jasmine (not using the names, obviously), folks pay attention. Click here to read an article from November titled "Shopping's Great Age Divide".
If you're analyzing actual customers transactions from your customer database, you know this article hits on an important trend. The channels you choose to use in your "marketing mix" attract Judy, Jennifer, or Jasmine ... seldom attracting all three. Your creative strategy attracts Judy, Jennifer, or Jasmine ... seldom attracting all three. Your merchandising strategy plays a role as well ... seldom attracting all three.
You get to pick your customers. Once you pick your customers, the channels that work best are pre-defined for you.
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy... -
You probably remember the 2001 song from Sugar Ray, right ? Well, this post has nothing to do with the song. Other than the title, of course...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.