Recently, we talked about customers who return a lot of merchandise. Stop mailing them!!
If you agree with that premise, then take a look at customers who predominantly purchase during the Holiday Season, as an example.
Once a customer purchases for the third time, habits set in. If the customer purchased during the Holiday Season during 2009, 2010, and 2011, then take a careful look at what the customer does from mid-January to mid-September in 2012. Run a profit and loss statement for this eight month period of time. If the profit and loss statement doesn't look favorable, stop marketing to seasonal buyers ... except for the season when the customer purchases!
Easy.
Subscribe to:
Post Comments (Atom)
Customer Development: First Order Attributes
The customer tells us an awful lot while placing a first order. The customer is giving us all sorts of subtle hints about whether the custom...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
Pest pest infestations that go unnoticed will basically eat you out of home and home. They use your wooden components and when they are done, they keep you in remains and shift on to the next home. The outcomes of termite pest infestations are harmful to property owners everywhere. The wooden or the cellulose in the wooden draws harmful termites from everywhere.
ReplyDeletesigns of termites.