On page two of this article (click here), we learn that HauteLook generates anywhere between 25% and 40% of visits from mobile devices, catering to a 30 year old customer.
And then we have the typical catalog brand, generating between 1% and 5% of visits from mobile devices, catering to a 59 year old customer.
It's becoming quite obvious, now. Yes, a 59 year old customer will buy off of an Android device, and yes, a 27 year old will shop a catalog.
But by and large, there are significant generational differences, differences that are exaggerating as time goes by.
In the old CRM days, pundits suggested you hire managers to manage different customer segments.
Today, it makes a lot of sense to hire managers who are responsible for Judy, Jennifer, and Jasmine, crafting marketing strategies unique to each persona. If your customer is Jasmine, and you're not folding mobile/social into the mix, yes, you'll struggle with this customer. If your customer is Judy, and you're not folding mobile/social into the mix, well, Judy may never notice the difference.
Discuss.
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
I seem mobile marketing is a most safest way for both mobile users and mobile marketer. A most big advantage of mobile marketing is that i saves marketer's valuable time and get a quick result. In mobile marketing there are mobile message recipient does not stop any kind of service at a time so if he likes or does not like that advertisement he will sure give answer immediately.
ReplyDelete