There are folks (researchers, trade journalists, vendors, consultants) who tell you that you must be "omnichannel", or you are "dead".
Then we have Hennes and Mauritz. Visit their website for a moment ... go ahead, I'll wait ... click here.
And yet, somehow, miraculously, they still manage to sell an embarrassingly large amount of merchandise in-stores (250 stores in the US ... something like $8,000,000 sales per store per year, +/-).
How could this business open stores in the US and experience a modicum of success and not follow the multi-channel or omnichannel blueprint experts demand of us (no e-commerce, much less m-commerce).
September 27, 2012
When I'm told that Amazon is killing a business, I'm usually skeptical about the comment, and for good reason! Amazon might repre...
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...