There are folks (researchers, trade journalists, vendors, consultants) who tell you that you must be "omnichannel", or you are "dead".
Then we have Hennes and Mauritz. Visit their website for a moment ... go ahead, I'll wait ... click here.
And yet, somehow, miraculously, they still manage to sell an embarrassingly large amount of merchandise in-stores (250 stores in the US ... something like $8,000,000 sales per store per year, +/-).
How could this business open stores in the US and experience a modicum of success and not follow the multi-channel or omnichannel blueprint experts demand of us (no e-commerce, much less m-commerce).
September 27, 2012
We've got three types of traffic in retail. EARNED: This is traffic we earn, via customer loyalty or word-of-mouth or free uses of ...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...