There are folks (researchers, trade journalists, vendors, consultants) who tell you that you must be "omnichannel", or you are "dead".
Then we have Hennes and Mauritz. Visit their website for a moment ... go ahead, I'll wait ... click here.
Welcome back!
No e-commerce.
And yet, somehow, miraculously, they still manage to sell an embarrassingly large amount of merchandise in-stores (250 stores in the US ... something like $8,000,000 sales per store per year, +/-).
How could this business open stores in the US and experience a modicum of success and not follow the multi-channel or omnichannel blueprint experts demand of us (no e-commerce, much less m-commerce).
Discuss.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Category Development and Gross Margin Dollars
Here's one that comes up all the time. A brand has a category with an average price point of $30 and an average cost of goods sold of $1...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
They're just late to the party..that's all
ReplyDeletehttp://www.internetretailer.com/2012/09/27/hm-delays-its-us-e-commerce-launch-summer-2013