Ok, a quick show of hands ... how many of you have a handy-dandy forecasting worksheet that helps you understand what your business will look like over the next five years, one that incorporates actual customer repurchase rates and spend per buyer?
You need something like this, folks.
Look at this business. It is stuck. It has a perfect balance of new buyers and existing buyers repurchasing at a rate that yields a business that isn't moving. At all.
Ok, a quick show of hands. How many of you have a CEO that sees a business that is forecast to be at $77,000,000 for each of the next five years and is perfectly happy with that?
Next week, we'll talk a bit about customer loyalty.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
The Customer Emerges
Last week we talked about the attributes that customers possess after a first order. Those attributes separate customers who are unlikely to...


-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

Sorry, may be I missed something.
ReplyDeleteI couldn`t figure out HOW this plot is made and how to find location which products to promote to new customers.
The data that generates the image is from your customer data warehouse (or from comparable clients).
ReplyDeleteThe programming code is not supplied, that's your job.
The template is similar to the forecasting worksheets that are listed under "Important MineThatData Resources".