Kevin Hillstrom: MineThatData: Forecasting 2013

September 12, 2012

Forecasting 2013

Ok, a quick show of hands ... how many of you have a handy-dandy forecasting worksheet that helps you understand what your business will look like over the next five years, one that incorporates actual customer repurchase rates and spend per buyer?

You need something like this, folks.

Look at this business. It is stuck. It has a perfect balance of new buyers and existing buyers repurchasing at a rate that yields a business that isn't moving. At all.

Ok, a quick show of hands. How many of you have a CEO that sees a business that is forecast to be at $77,000,000 for each of the next five years and is perfectly happy with that?

Next week, we'll talk a bit about customer loyalty.

2 comments:

adv6:50 AM
Sorry, may be I missed something.
I couldn`t figure out HOW this plot is made and how to find location which products to promote to new customers.
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MineThatData7:51 AM
The data that generates the image is from your customer data warehouse (or from comparable clients).

The programming code is not supplied, that's your job.

The template is similar to the forecasting worksheets that are listed under "Important MineThatData Resources".
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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September 12, 2012

Forecasting 2013

2 comments:

10% to 20%