September 12, 2012

Forecasting 2013

Ok, a quick show of hands ... how many of you have a handy-dandy forecasting worksheet that helps you understand what your business will look like over the next five years, one that incorporates actual customer repurchase rates and spend per buyer?

 You need something like this, folks.

 Look at this business.  It is stuck.  It has a perfect balance of new buyers and existing buyers repurchasing at a rate that yields a business that isn't moving.  At all.

 Ok, a quick show of hands.  How many of you have a CEO that sees a business that is forecast to be at $77,000,000 for each of the next five years and is perfectly happy with that?

 Next week, we'll talk a bit about customer loyalty.
-
Labels:

2 comments:

  1. adv6:50 AM

    Sorry, may be I missed something.
    I couldn`t figure out HOW this plot is made and how to find location which products to promote to new customers.

    ReplyDelete
  2. MineThatData7:51 AM

    The data that generates the image is from your customer data warehouse (or from comparable clients).

    The programming code is not supplied, that's your job.

    The template is similar to the forecasting worksheets that are listed under "Important MineThatData Resources".

    ReplyDelete

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Please Read This

You are capable of excellence like this ( click here ).  Notice that the stuff that adds up to excellence here is largely tactical ... but a...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • An Example
    Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
  • Profit
    Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...