Dear Catalog CEOs:
Do me a favor.
Read this article (click here).
Here's the second article (click here).
Or this one from Bain Capital (click here).
Here's a fourth article (click here).
A fifth article (click here).
A sixth article (click here).
A seventh article (you have nothing better to do today, so just read it).
In the comments section, please outline your definition of "omnichannel". Please outline the expected amount of annual profit gain a business should expect from a highly coherent omnichannel strategy. Where possible, cite a case study of a business that generated a significant annual (not campaign) sales and profit improvement due to an omnichannel strategy.
Tomorrow, we'll consider whether it even matters to be "omnichannel".
We built three relationships: If we multiply all three factors together, we get a picture of how much a customer is worth. If rebuy rates ar...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...