April 17, 2012

Hillstrom's Personas: Available in Print!!!

Courtesy of the folks at Amazon.com, you can now get Hillstrom's Personas in print or via Kindle!


Click here to purchase via print, Amazon.com, $14.95 for the color text.


Click here to purchase via Kindle, $4.95, and begin reading immediately.


You want a copy of the print version.  It's important to have something in your hand to take to a meeting.  It's important to have a response when the CEO says to you "I think we need a Twitter strategy" or "I think Direct Mail is the answer to our problems".
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The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

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