Kevin Hillstrom: MineThatData: Hillstrom's Personas: Available in Print!!!

April 17, 2012

Hillstrom's Personas: Available in Print!!!

Courtesy of the folks at Amazon.com, you can now get Hillstrom's Personas in print or via Kindle!

Click here to purchase via print, Amazon.com, $14.95 for the color text.

Click here to purchase via Kindle, $4.95, and begin reading immediately.

You want a copy of the print version. It's important to have something in your hand to take to a meeting. It's important to have a response when the CEO says to you "I think we need a Twitter strategy" or "I think Direct Mail is the answer to our problems".

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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April 17, 2012

Hillstrom's Personas: Available in Print!!!

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