Email purchases tend to be focused among Jennifer and Jasmine.
That doesn't mean that Judy doesn't subscribe to email campaigns. She does!
But the products we offer, and the messaging in the email messages needs to be different to resonate with Judy.
Judy likes sales, and coupons.
Judy likes memories and tradition.
Judy likes "winning product", predictability, reliability. She doesn't mind hearing about new products either, but there's a balance between learning and buying that must be mastered with Judy.
Segment Judy, then try these strategies, these are the themes that keep coming up in my research. Email me you don't have the bandwidth to segment Judy, Jennifer, and Jasmine, and I'll do it for you!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Category Development and Gross Margin Dollars
Here's one that comes up all the time. A brand has a category with an average price point of $30 and an average cost of goods sold of $1...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
Si vous êtes engagé dans la vogue ou si vous voulez garder le même rythme avec la tendance, Christian Louboutin chaussures pourrait être votre meilleur choix. En 2009, la série Christian Louboutin est sans aucun doute les pompes de mode de haut niveau. Ces pompes sont portés par des célébrités du monde entier. Ils sont les chaussures les plus branchés et les plus désiré sur le marché. Une paire de talons Christian Louboutin belles fera de votre vie pleine de charme et de vitalité.
ReplyDelete