Email purchases tend to be focused among Jennifer and Jasmine.
That doesn't mean that Judy doesn't subscribe to email campaigns. She does!
But the products we offer, and the messaging in the email messages needs to be different to resonate with Judy.
Judy likes sales, and coupons.
Judy likes memories and tradition.
Judy likes "winning product", predictability, reliability. She doesn't mind hearing about new products either, but there's a balance between learning and buying that must be mastered with Judy.
Segment Judy, then try these strategies, these are the themes that keep coming up in my research. Email me you don't have the bandwidth to segment Judy, Jennifer, and Jasmine, and I'll do it for you!
Here's one that comes up all the time. A brand has a category with an average price point of $30 and an average cost of goods sold of $1...
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