Email purchases tend to be focused among Jennifer and Jasmine.
That doesn't mean that Judy doesn't subscribe to email campaigns. She does!
But the products we offer, and the messaging in the email messages needs to be different to resonate with Judy.
Judy likes sales, and coupons.
Judy likes memories and tradition.
Judy likes "winning product", predictability, reliability. She doesn't mind hearing about new products either, but there's a balance between learning and buying that must be mastered with Judy.
Segment Judy, then try these strategies, these are the themes that keep coming up in my research. Email me you don't have the bandwidth to segment Judy, Jennifer, and Jasmine, and I'll do it for you!
That's what is mentioned in this transcript of a podcast ( click here ). How many employees do you have and what is your market cap...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
Just $0.99 folks (click here) . The new Marketing Leader has a short window to make a difference, to set a tone for the upcoming year...