The best selling content of 2010 was "Hillstrom's Catalog Marketing PhD" (Print, and Kindle).
And for good reason! Since the start of 2010, clients utilizing the concepts in this booklet realized $24,000,000 in annual profit opportunities.
That's a lot of profit. It's pretty easy to arrive a big profit improvements, too ... many online buyers have no interest in receiving catalogs, they just don't tell you their thoughts. Let the math represent the voice of your customer.
Many businesses have a Feb - Jan fiscal year. If you're in this camp, then you are about to receive a new marketing budget for 2011.
Why not contact me (click here) and we'll get you set up with you own Catalog Marketing PhD project for 2011?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
A Healthy Business Metric
If I asked you the following question, would you be able to answer it? For every twelve-month buyer you earned through the end of 2025, how ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...

No comments:
Post a Comment
Note: Only a member of this blog may post a comment.