It wasn't all that long ago that digital cameras supplanted film. I remember getting film developed, having Kodak put 45kb digital scans of my snaps on a 3.5" disk ... this was probably just a decade ago.
And now, digital cameras are being put out to pasture by smart phones, according to the LA Times.
Catalogers aren't the only ones being transformed. Anything that touches the internet gets transformed. Increasingly, things that touch mobile are transformed as well. Our strategy of bolting the future to the past seems to work less well with each passing year.
A CMO In Over His Head
Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...