December 26, 2011

Phased Out

It wasn't all that long ago that digital cameras supplanted film.  I remember getting film developed, having Kodak put 45kb digital scans of my snaps on a 3.5" disk ... this was probably just a decade ago.

And now, digital cameras are being put out to pasture by smart phones, according to the LA Times.

Catalogers aren't the only ones being transformed.  Anything that touches the internet gets transformed.  Increasingly, things that touch mobile are transformed as well.  Our strategy of bolting the future to the past seems to work less well with each passing year.

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...