It wasn't all that long ago that digital cameras supplanted film. I remember getting film developed, having Kodak put 45kb digital scans of my snaps on a 3.5" disk ... this was probably just a decade ago.
And now, digital cameras are being put out to pasture by smart phones, according to the LA Times.
Catalogers aren't the only ones being transformed. Anything that touches the internet gets transformed. Increasingly, things that touch mobile are transformed as well. Our strategy of bolting the future to the past seems to work less well with each passing year.
Email Marketing and Discounts
It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
Just $0.99 folks (click here) . The new Marketing Leader has a short window to make a difference, to set a tone for the upcoming year... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...