December 26, 2011

Phased Out

It wasn't all that long ago that digital cameras supplanted film.  I remember getting film developed, having Kodak put 45kb digital scans of my snaps on a 3.5" disk ... this was probably just a decade ago.

And now, digital cameras are being put out to pasture by smart phones, according to the LA Times.

Catalogers aren't the only ones being transformed.  Anything that touches the internet gets transformed.  Increasingly, things that touch mobile are transformed as well.  Our strategy of bolting the future to the past seems to work less well with each passing year.

Email Marketing and Discounts

It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...