- Sales growth in Presidential Election years is unstable, and, on average, tends to under-perform non-election years, especially in the months around the election.
Now toss in the decimation of the EU, high unemployment, tea party and #ows movements, a chronic low-growth environment, crippling local, state, and federal debt.
You have the recipe for mega-instability in 2012, from an e-commerce standpoint.
Be wise. Be conservative in your planning for 2012. Be ready to react to what may well be a bumpy ride next summer/fall.