Pay attention to the average number of merchandise divisions your average twelve month buyer purchases from.
Merchandise divisions represent a sign of trust. You don't necessarily buy online and in stores because of trust, you do it because of convenience.
If you shop at Nordstrom and buy Mens and Womens, you do this because of trust, you're including the whole family, for crying out loud.
Measure the average number of Merchandise Divisions a twelve month buyer purchases from.
When this number starts to decrease, you're doing something wrong, you may be headed into the Death Spiral.
Subscribe to:
Post Comments (Atom)
Hunt Brothers Pizza
An appropriate topic for pi day (3/14). Are they retail experts? Absolutely! 9,500 locations, nine-figure sales. You can't toss a wind-b...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.