Pay attention to the average number of merchandise divisions your average twelve month buyer purchases from.
Merchandise divisions represent a sign of trust. You don't necessarily buy online and in stores because of trust, you do it because of convenience.
If you shop at Nordstrom and buy Mens and Womens, you do this because of trust, you're including the whole family, for crying out loud.
Measure the average number of Merchandise Divisions a twelve month buyer purchases from.
When this number starts to decrease, you're doing something wrong, you may be headed into the Death Spiral.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Judy / Jennifer / Jasmine
Eleven years ago I spoke at NEMOA about the importance of Judy / Jennifer / Jasmine as key shoppers within a traditional catalog brand (hint...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.